Posts about Content Marketing

What Makes Some Voices More Pleasing Than Others?

When you hear certain voices, the sound may be pleasing or bothersome to your ears. It's hard to know what makes a voice sound pleasant to one set of ears and irritating to another, but a researcher at the University of California, Santa Cruz, is working to figure it out. Learn more about what you can do to improve your voice's sound and make it more appealing to a mass audience when you're recording during your next audio session.

How Do You Position Yourself as an Expert in Your Field?

When you're an expert in a particular area, it makes sense that you would want to share your...

Amateur vs. Professional Video

Video content is just about everywhere you look, whether you're watching TV or surfing the...

Instagram Influencer Marketing Explained

I had a training call with an Instagram Influencer yesterday. This young entrepreneur had...

Local Television Spots Produce Results

At first glance, it might seem that purchasing a local television spot is an expensive venture for...

Print is Not Dead. Long Live Print!

Once upon a time, long long ago, a caveman scratched a message on a stone wall. And just like...

Should You Hire a Marketing Team In-house or Outsource?

Many business owners struggle with this question at one time or another. As a business grows and...

Marketing Your Business In Your Local Community

Consumers choose small or local businesses for the personalized experience that they receive...

Fishing for Leads: Creating Conversions Through Online Messaging Efforts

Many businesses know that forward-facing messaging is key for potential clients and customers if...

What Is This Internet Wizardry? (An Explanation of SEO)

For any online business looking to drive traffic to its website, hitting all the right notes for...

QR Codes Are Back…Whether You Like Them or Not

Did you know that QR codes have been around for nearly 30 years? In fact, they were developed in...

Can Bad Grammar Cost You Business?

If you write a blog or manage social media platforms, then you probably spend quite a bit of time...

Content Syndication: What It Is and How It Can Help

If you've searched online endlessly for the answer to what the heck content syndication is and what...

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