Local Television Spots Produce Results

At first glance, it might seem that purchasing a local television spot is an expensive venture for a small business, but marketing strategists know that using local tv spots as part of your marketing strategy can reap huge rewards. Think of it as an investment in the future of your business. Like any investment, you need to make wise decisions and get some expert advice before you put your money on the table. 

Use A Professional Marketing Agency To Increase Your Impact

Local television spots can  increase your customer base and increase brand awareness, but you need to make sure your message is reaching the right people and building your company image. A professional marketing agency can guide you in developing a marketing plan and implementing it effectively. 

Reach Your Target Demographic

The marketing strategists at The Department of Marketing use market research to create a media plan that will reach your target demographic and optimize your results. It’s not enough to just produce an amazing commercial. You need to study the programming format and the type of show in order to choose the best time slots for broadcasting. If you’ve invented the best food processor known to man, buying a 30 second spot on a popular cooking show will reach your target demographic more effectively than buying a spot on a children’s program.

Increase Brand Awareness

Local tv spots also give you an opportunity to reach a wide audience and build long term brand recognition. The creative team at The Department of Marketing uses a variety of tools to capture audience attention and increase brand awareness. They are experts in using visual imagery, compelling characters (think of Flo the well-recognized insurance agent), product demonstrations, dialogue, and jingles (think 588-2300 Empire) to capture attention and create long-term recall.

But, Can I Afford It?

If you want to move your business forward in today’s market, you can’t afford not to! Television advertising has been around for a long time and it still remains one of the most effective marketing strategies in use. Pricing for tv advertising (CPM) is based on a cost-per-thousand viewers basis. Prime time spots will naturally cost more than other times of the day. A 30 second spot on most local television stations usually runs about $5 per 1,000 viewers depending on the time of day you want your spot to air. 

When you consider the benefits of reaching thousands of viewers in your target audience, increasing consumer awareness of your product, and building long-term awareness of your business, it just makes sense to talk to a marketing expert at The Department of Marketing (919-256-3793). Let’s get you in the spotlight and claim your 30 seconds of fame!

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