Posts about Content Marketing (3)

Marketing Lessons Learned from the Best (and the Worst)

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take), including our fair share of wins and a few faux pas. In our words, a marketing win is captivating, clever, and usually visually appealing. We’ve been won over by humor, emotion, awesome graphic design, and more! However, as much as the marketing wins inspire us, the marketing fails we’ve come across can be a great example of what not to do. Here are...

10 Points to Consider as You Market in a COVID-19 World

Business these days feels, for some, like a scary roller coaster. Each day, you go into work,...

5 Types of Content You can Create for a COVID World

Content marketing, like everything else, has changed a bit since COVID-19 descended upon us....

What Marketing Items to Put on Hold — and What to Keep — During Coronavirus Closures

Coronavirus has gotten real for a lot of business really fast. A few weeks ago, we were joking ...

5 Ways to Make Your Print or Direct Mail Pieces Stand Out

Printed materials are still a useful marketing tool, whether it’s a piece of direct mail, some...

Content Marketing: How to Create Great Content for Your Website and Social Media

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

Are Your Sales Communications Turning Away Potential Clients?

Sales communication is one of the most challenging aspects of business, no matter what type of work...

How to Use Marketing to Expand Your Business This Year

Now that the first full work week of the year is done, you’re probably ready to get going on a...

How to Know Whether Your Marketing is Working

You’ve spent months drafting a plan. Countless hours strategizing. Hired a number of professionals...

What Type of Marketing Reaches New Clients the Most?

This is a trick question, but let’s write a post about it. The answer: It depends.

Why You Should Spend More Time and Money on an E-newsletter

E-newsletters aren’t super sexy. A lot of Raleigh business owners and managers come to us asking...

Avoid This Type of Content on Social Media (and Here’s What to Post Instead)

Coming up with something to say on social media nearly every day feels like a challenge for many...

East Coast Marketing Conferences to Attend in 2019

Looking to improve your brand’s marketing? Or maybe you are making sure your marketing tactics are...

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