Content marketing can be defined as marketing that involves creating and sharing content such as blogs, videos, and social media posts that help stimulate interest in a product or service. Of course, sales and or revenue is the ultimate goal, and content marketing can help accomplish that, but your marketing content generally shouldn’t consist of sales-related material. For example, a cleaning company’s content marketing piece might be a blog...
When you think of a blog, your mind probably goes to those trendy fashion or food pages that don’t...
You’ve seen the influencer videos, read the articles, and listened to the podcasts. You know...
If you’ve asked yourself some version of this question in the past, you are not alone, my friend....
Thinking about doing some content marketing for your business? A blog is a great place to start!...
Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take),...
Business these days feels, for some, like a scary roller coaster. Each day, you go into work,...
Content marketing, like everything else, has changed a bit since COVID-19 descended upon us....
Coronavirus has gotten real for a lot of business really fast. A few weeks ago, we were joking ...
Printed materials are still a useful marketing tool, whether it’s a piece of direct mail, some...
“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
Sales communication is one of the most challenging aspects of business, no matter what type of work...
Now that the first full work week of the year is done, you’re probably ready to get going on a...
