You’ve seen the influencer videos, read the articles, and listened to the podcasts. You know “Content Is King” (which, quite frankly, you’re sick of hearing), and you’ve decided to start a content marketing campaign. You wrote your first blog post, created a catchy headline, and started posting to the best social media channels for your business. Hooray! Now it’s time to watch the leads start rolling in.
If you’ve asked yourself some version of this question in the past, you are not alone, my friend....
Thinking about doing some content marketing for your business? A blog is a great place to start!...
Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take),...
Business these days feels, for some, like a scary roller coaster. Each day, you go into work,...
Content marketing, like everything else, has changed a bit since COVID-19 descended upon us....
Coronavirus has gotten real for a lot of business really fast. A few weeks ago, we were joking ...
Printed materials are still a useful marketing tool, whether it’s a piece of direct mail, some...
“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
Sales communication is one of the most challenging aspects of business, no matter what type of work...
Now that the first full work week of the year is done, you’re probably ready to get going on a...
You’ve spent months drafting a plan. Countless hours strategizing. Hired a number of professionals...
This is a trick question, but let’s write a post about it. The answer: It depends.
