Posts about Video Marketing

Should You Hire a Marketing Team In-house or Outsource?

Many business owners struggle with this question at one time or another. As a business grows and expands, it is tempting to consider building an in-house marketing team. It might seem like a logical move at first because an in-house team will quite likely know the company’s culture, values, and products or services better than an outside source. But is that all there is to it? Let’s take a deeper look at the three Es: Expense, Expertise, and...

How To Optimize Video Content for Each Social Platform

It’s no secret that video is big. And by big, we mean YouTube is the second largest search...

How To Make YouTube a Part of Your Video Marketing Strategy

When YouTube began in early 2005, it was a platform for amateur video-makers to share whatever...

Why You Need to Add Video to Your Marketing Strategy (Like…Now)

We hate to break it to you, but if you aren’t already using video as part of your digital...

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