Posts about Social Media

The Impact of Facebook's Stock Price Fall

Facebook and its parent company, Meta, started to show a decline in stock value starting early February 2022. This is important for marketing professionals to acknowledge, as social media is a major aspect of marketing, advertising and interacting with a company's consumer base. Learning more about this drop in valuation can help you understand how you might manage a business' social media accounts, and in which platforms you invest time and...

How Your Social Media Content Defines Your Marketing Strategy

According to Backlinko, social media users worldwide climbed by over 13% between 2020 and 2021....

6 Tips for Increasing Social Media Engagement

If you’ve ever talked to a marketer, we’ve probably brought up the word “engagement.” Now we know...

What is Influencer Marketing?

 

Google Ads vs. Social Media Ads: Where Should You Spend Your Dollars?

The days of scoring truckloads of traffic using organic content alone are long gone. No matter how...

How To Optimize Video Content for Each Social Platform

It’s no secret that video is big. And by big, we mean YouTube is the second largest search...

3 Major Social Media Metrics You Should be Tracking

So, you’ve set up social media profiles for your business, started posting, and you may even have...

Are You Sure You’re On All the Right Social Media Channels?

When you’re trying to build brand awareness and trust with your target audience, it’s crucial to...

The One Where The DofM Found Teachable Moments in the Friends Reunion Special

Friends, the half-hour sitcom about the time in your life when your friends are your family, aired...

Think You Can’t Use Instagram Stories for Business? Think Again.

In some circles posting more than one Instagram post a day is considered a faux pas. Enter...

What the Heck is a For You Page? TikTok Demystified.

One of the most challenging (and fun) parts of marketing is that things are always changing....

How to Optimize Your LinkedIn Profile to Crush Your Sales Goals

If your LinkedIn profile still reads like a resume, well, you’re doing it

wrong. At least if...

How to Steal and Localize These Examples of Social Media Marketing

Business owners and managers might look at national campaigns that go viral and think, “Gee, how...

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