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Google's Search Engine Results Page: What Does it All Mean and How Can It Help My Business?

Google is the world’s top search engine, with over 5.6 billion searches per day. We can find out nearly anything, from the nearest top-rated dentist to the time dinosaurs went extinct. The internet, and more specifically Google, organizes the world’s information and uses a special algorithm to help you easily find exactly what you’re searching for. And when you enter a query on Google, you’re met with a search engine results page or SERP.

5 Questions to Ask Your Marketing Team to Ensure Business Alignment

As the world - and business in particular - increasingly moves online, marketing departments and...

Instagram Influencer Marketing Explained

I had a training call with an Instagram Influencer yesterday. This young entrepreneur had...

Local Television Spots Produce Results

At first glance, it might seem that purchasing a local television spot is an expensive venture for...

Print is Not Dead. Long Live Print!

Once upon a time, long long ago, a caveman scratched a message on a stone wall. And just like...

Is Your Website Having a Midlife Crisis?

How Often Should You Update Your Website?

Should You Hire a Marketing Team In-house or Outsource?

Many business owners struggle with this question at one time or another. As a business grows and...

Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the...

4 Ways Email Nurture Campaigns Can Benefit Your Business

So, you’re ready to start using marketing automation to streamline your efforts and expand the...

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...

How to Build Your Email Marketing List

Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...

6 Effective Ways to Build Links Through Infographics

Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...

How to Build an Effective Landing Page

In a world where content reigns supreme, there is a lot of advice circulating about how to use...

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