Online comments and reviews allow consumers to educate other consumers and to give feedback to the establishments they frequent. We like to think that most consumers give this feedback to help the establishments improve, but occasionally there are folks out there who just want to vent their anger and frustration in a public forum
So, you’re ready to start using marketing automation to streamline your efforts and expand the...
Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...
Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...
Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...
In a world where content reigns supreme, there is a lot of advice circulating about how to use...
It’s that time of year again! You know, the one where you procrastinated your shopping and realize...
Marketers throw around a lot of jargon, terms, and abbreviations that they’ve learned during their...
If you’ve ever talked to a marketer, we’ve probably brought up the word “engagement.” Now we know...
As if Google doesn’t change its algorithms enough to keep search marketers on their toes already,...
Content marketing can be defined as marketing that involves creating and sharing content such as...
Welp, Apple is at it again. The fruit has been stirring up all sorts of trouble for digital...
