How Do You Position Yourself as an Expert in Your Field?

When you're an expert in a particular area, it makes sense that you would want to share your knowledge and expertise with others. Finding ways to position yourself as an expert and getting your name out there can feel like a challenge, especially if you aren't sure where to start. This is why you need to consult with other experts. The Department of Marketing will help you reach your target audience and establish your reputation as an expert in your field. We use our marketing expertise to help you build the right connections and open the door to new opportunities. Find out what steps to take to reach a wider audience and become a trusted expert in your field.

Serve as a Guest on a Podcast or Radio Show

If you're just starting out in your efforts to gain recognition in your field, it's helpful to serve as a guest with someone who already has a strong following. For example, you might be a guest host of a podcast or radio program hosted by an expert in your field or one that's closely related and shares a target audience. 

Host a Radio Show

Hosting a radio show is a great way to get your name out there and increase your following. Radio is evolving as a medium, resulting in radio listeners who are younger and more connected than ever before. Your show might not only be broadcast on the actual radio, but may also be available through a radio app, which can further increase its reach.

When hosting a radio show, it's helpful to consider some of the best practices. Recording in a professional studio will result in better sound quality than recording at your home. It's also helpful to create a content calendar and plan each episode based on what your audience is interested in hearing from you and any guests who you might include on the show. You can request additional assistance from The Department of Marketing for audio and video recordings that look and sound professional, consistent, and relevant. 

Write an Article or Blog

Many industry-specific publications accept articles written by experts and will publish these submissions in their journals and online and printed magazines. Having an article you wrote included in a respected publication can help you garner more credibility, positioning you as an expert in the field. Continuing to share your work may also help you gain more name recognition among members of your target audience.  

Speak at an Event

Speaking at a conference or another industry event can push you into the spotlight quickly. This option might feel overwhelming, especially if public speaking is something you're afraid of doing, but it's worthwhile if you want to generate a lot of interest in what you offer. When you speak at an event that's targeted toward people in your industry, you can get in front of a large group of people who have an interest in what you do. 

Take the Plunge

When you're ready to become a trusted expert in your chosen field, contact The Department of Marketing and let’s get started!

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