Posts about Marketing Strategy

What Makes Some Voices More Pleasing Than Others?

When you hear certain voices, the sound may be pleasing or bothersome to your ears. It's hard to know what makes a voice sound pleasant to one set of ears and irritating to another, but a researcher at the University of California, Santa Cruz, is working to figure it out. Learn more about what you can do to improve your voice's sound and make it more appealing to a mass audience when you're recording during your next audio session.

How Do You Position Yourself as an Expert in Your Field?

When you're an expert in a particular area, it makes sense that you would want to share your...

Did Video Kill the Radio Star (Radio stats)?

Music has had significant cultural influence across the globe for centuries. Beforerecording...

Instagram Influencer Marketing Explained

I had a training call with an Instagram Influencer yesterday. This young entrepreneur had...

Local Television Spots Produce Results

At first glance, it might seem that purchasing a local television spot is an expensive venture for...

Is Your Website Having a Midlife Crisis?

How Often Should You Update Your Website? 

Should You Hire a Marketing Team In-house or Outsource?

Many business owners struggle with this question at one time or another. As a business grows and...

Marketing Your Business In Your Local Community

Consumers choose small or local businesses for the personalized experience that they receive...

Metcalfe's Law and Its Correlation to Social Media

For those of you who aren't familiar with it, Metcalfe's Law states that "the effect of a ...

Fishing for Leads: Creating Conversions Through Online Messaging Efforts

Many businesses know that forward-facing messaging is key for potential clients and customers if...

QR Codes Are Back…Whether You Like Them or Not

Did you know that QR codes have been around for nearly 30 years? In fact, they were developed in...

Content Syndication: What It Is and How It Can Help

If you've searched online endlessly for the answer to what the heck content syndication is and what...

10 Tips for Improving PPC Ad Conversion

Pay-per-click (PPC) advertisements are online ads that prompt users to click on them, which then...

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