Posts about Marketing Strategy

Marketing Automation: The Basics

Marketing is not an all-or-nothing proposition. Just because you don’t have a team of experts creating optimized content for every trending platform (if you do, kudos and if you want to, call us) doesn’t mean that your efforts are wasted. One of the fundamentals of a successful marketing campaign is consistency, so as long as you are being consistent, you stand a chance at getting noticed. 

How Is Voice Search Changing SEO?

As if Google doesn’t change its algorithms enough to keep search marketers on their toes...

Google Ads vs. Social Media Ads: Where Should You Spend Your Dollars?

The days of scoring truckloads of traffic using organic content alone are long gone. No matter...

You Learn Something New Every Day: Fun Facts We Now Know Thanks to Our Incredible Clients

There are many things we love about marketing, but one of the best parts of our job is...

5 Questions to Ask Your Marketing Team to Ensure Business Alignment

As the world - and business in particular - increasingly moves online, marketing departments...

Is an Online Reputation Management System Right For You?

In today’s digital world, reputation management should be a key focus within your digital...

The Science of Standing Out: 7 Questions to Ask About Your Business

Marketing is full of ideas, some good, some bad. The whole goal of marketing is to get your...

The One Where The DofM Found Teachable Moments in the Friends Reunion Special

Friends, the half-hour sitcom about the time in your life when your friends are your family,...

How to Narrow Down Your Target Audience

“Who is your target market?” 

You’d be surprised how many business owners can’t answer that...

What in the Actual F**** is Content Marketing?

If you’ve asked yourself some version of this question in the past, you are not alone, my...

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Buyer personas are egregiously overlooked in just about every aspect of digital marketing. We...

Marketing Lessons Learned from the Best (and the Worst)

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or...

How to Optimize Your LinkedIn Profile to Crush Your Sales Goals

If your LinkedIn profile still reads like a resume, well, you’re doing it

wrong. At least...