Posts about PPC

Google Ads vs. Social Media Ads: Where Should You Spend Your Dollars?

The days of scoring truckloads of traffic using organic content alone are long gone. No matter how exceptional your content is, most platforms you want your business to show up on have become pay-to-play. That’s not to say that you can’t show up organically (you can!), but search engine optimization is a long game - and one that a lot of brands don’t have time to wait for. 

Google's Search Engine Results Page: What Does it All Mean and How Can It Help My Business?

Google is the world’s top search engine, with over 5.6 billion searches per day. We can find...

Can You Afford to Advertise? Breaking Down the Cost of PPC

You’ve read or been told that you should be running PPC for your business, but you’re not sure...

How to Create a Strategy for Your Pay-Per-Click Advertising

Pay-per-click advertising, or PPC, refers to online ads in which an advertiser pays when someone...

How to Successfully Shift Your Digital Marketing Strategy in a COVID World

Note: This post is based on a webinar we hosted. You can learn more about our webinars here, and...

3 Reasons to Increase Your Ad Spend Right Now

Coronavirus has been a disaster for our economy. Your marketing budget is probably in tatters or...

What Marketing Items to Put on Hold — and What to Keep — During Coronavirus Closures

Coronavirus has gotten real for a lot of business really fast. A few weeks ago, we were joking ...

How to Use Marketing to Expand Your Business This Year

Now that the first full work week of the year is done, you’re probably ready to get going on a...