Google Ads vs. Social Media Ads: Where Should You Spend Your Dollars?
The days of scoring truckloads of traffic using organic content alone are long gone. No matter how exceptional your content is, most platforms you want your business to show up on have become pay-to-play. That’s not to say that you can’t show up organically (you can!), but search engine optimization is a long game - and one that a lot of brands don’t have time to wait for.