Free Marketing Advice from The DofM

Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?

Marketing Your Business In Your Local Community

Consumers choose small or local businesses for the personalized experience that they receive compared to larger corporations and chains. While keeping this in mind, remember that word travels fast in communities, so provide a good experience and then let word of mouth do the rest. Here are specific tactics to better your marketing strategy on a local level:

Why Marketing and Sales Should Be Like a Reese’s Peanut Butter Cup

Marketing and sales rely on each other to make a business thrive. Yet often, we see companies in...

Public Relations on Social Media - Dealing With Crankypants

Odds are that you know one. If you're a business owner and you've been active on social media for a...

Metcalfe's Law and Its Correlation to Social Media

For those of you who aren't familiar with it, Metcalfe's Law states that "the effect of a ...

Fishing for Leads: Creating Conversions Through Online Messaging Efforts

Many businesses know that forward-facing messaging is key for potential clients and customers if...

What Is This Internet Wizardry? (An Explanation of SEO)

For any online business looking to drive traffic to its website, hitting all the right notes for...

QR Codes Are Back…Whether You Like Them or Not

Did you know that QR codes have been around for nearly 30 years? In fact, they were developed in...

Social Media Housekeeping

Spring break, summer vacation — you're stuck at home for a while with kids of all ages.  Everyone...

Legal Liability and Online Reviews

Several years ago, I received an email from Yelp! notifying me that I would no longer be able to...

Engage: 5 Ways to Use Video

It is easy to create a generic video about your company and post it on your YouTube page, but there...

Demystifying the Dark Web

Terms like "the dark web" are designed to scare you. 

Can Bad Grammar Cost You Business?

If you write a blog or manage social media platforms, then you probably spend quite a bit of time...

Post-COVID Event Marketing Tips

You may still have apprehension about mask mandates being lifted across the country, or you may be...

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