Free Marketing Advice from The DofM

Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?

What is Website UI/UX and Why Does It Matter?

Website UI and website UX refer to both the visual elements of a website and the user's experience with the site overall. These are important factors to consider when designing your website so that it's functional and accessible. Great website UI and UX can increase traffic to your website and help it (and you) to be successful.

10 Tips for Improving PPC Ad Conversion

Pay-per-click (PPC) advertisements are online ads that prompt users to click on them, which then...

How To Run an Email A/B Test

We all know that email marketing is an important strategy to include in your marketing plans. And...

The Impact of Facebook's Stock Price Fall

Facebook and its parent company, Meta, started to show a decline in stock value starting early...

How Your Social Media Content Defines Your Marketing Strategy

According to Backlinko, social media users worldwide climbed by over 13% between 2020 and 2021....

Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the...

4 Ways Email Nurture Campaigns Can Benefit Your Business

So, you’re ready to start using marketing automation to streamline your efforts and expand the...

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...

YouTube and Google: An SEO Match Made in Digital Marketing Heaven

Getting your business noticed online can be challenging. These days, it’s not uncommon to find...

How to Build Your Email Marketing List

Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...

6 Effective Ways to Build Links Through Infographics

Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...

How to Build an Effective Landing Page

In a world where content reigns supreme, there is a lot of advice circulating about how to use...

7 Gift Ideas for the Marketer on Your List

It’s that time of year again! You know, the one where you procrastinated your shopping and realize...

Want free marketing advice delivered right to your inbox?