Free Marketing Advice from The DofM

Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?

The Impact of Facebook's Stock Price Fall

Facebook and its parent company, Meta, started to show a decline in stock value starting early February 2022. This is important for marketing professionals to acknowledge, as social media is a major aspect of marketing, advertising and interacting with a company's consumer base. Learning more about this drop in valuation can help you understand how you might manage a business' social media accounts, and in which platforms you invest time and...

How Your Social Media Content Defines Your Marketing Strategy

According to Backlinko, social media users worldwide climbed by over 13% between 2020 and 2021....

Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the...

4 Ways Email Nurture Campaigns Can Benefit Your Business

So, you’re ready to start using marketing automation to streamline your efforts and expand the...

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...

YouTube and Google: An SEO Match Made in Digital Marketing Heaven

Getting your business noticed online can be challenging. These days, it’s not uncommon to find...

How to Build Your Email Marketing List

Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...

6 Effective Ways to Build Links Through Infographics

Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...

How to Build an Effective Landing Page

In a world where content reigns supreme, there is a lot of advice circulating about how to use...

7 Gift Ideas for the Marketer on Your List

It’s that time of year again! You know, the one where you procrastinated your shopping and realize...

Does Your Business Need a Knowledge Base?

We regularly tout the benefits of a robust content marketing strategy to help your business build...

Helpful Marketing Terms to Know

Marketers throw around a lot of jargon, terms, and abbreviations that they’ve learned during their...

Marketing Automation: The Basics

Marketing is not an all-or-nothing proposition. Just because you don’t have a team of experts...

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