Facebook and its parent company, Meta, started to show a decline in stock value starting early February 2022. This is important for marketing professionals to acknowledge, as social media is a major aspect of marketing, advertising and interacting with a company's consumer base. Learning more about this drop in valuation can help you understand how you might manage a business' social media accounts, and in which platforms you invest time and...
According to Backlinko, social media users worldwide climbed by over 13% between 2020 and 2021....
Online comments and reviews allow consumers to educate other consumers and to give feedback to the...
So, you’re ready to start using marketing automation to streamline your efforts and expand the...
Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...
Getting your business noticed online can be challenging. These days, it’s not uncommon to find...
Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...
Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...
In a world where content reigns supreme, there is a lot of advice circulating about how to use...
It’s that time of year again! You know, the one where you procrastinated your shopping and realize...
We regularly tout the benefits of a robust content marketing strategy to help your business build...
Marketers throw around a lot of jargon, terms, and abbreviations that they’ve learned during their...
Marketing is not an all-or-nothing proposition. Just because you don’t have a team of experts...
