Free Marketing Advice from The DofM

Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?

Think You Can’t Use Instagram Stories for Business? Think Again.

In some circles posting more than one Instagram post a day is considered a faux pas. Enter Instagram Stories. Stories were introduced in 2016 in an attempt to keep up with Snapchat. Some people were wary of them at first, but they’ve quickly become a staple for influencers, businesses, and people everywhere. In fact, over 500 million people use Instagram Stories every day. 

Cool Logo, Bro. But What’s Your Brand?

When you think about your brand, what’s the first thing that comes to mind? Is it your logo?...

Skip the Fluff: 5 Email Marketing Metrics That Matter

You know email marketing is important (if you didn’t, you wouldn’t be here.) Year after year...

How to Narrow Down Your Target Audience

“Who is your target market?” 

You’d be surprised how many business owners can’t answer that...

What the Heck is a For You Page? TikTok Demystified.

One of the most challenging (and fun) parts of marketing is that things are always changing....

What in the Actual F**** is Content Marketing?

If you’ve asked yourself some version of this question in the past, you are not alone, my...

5 Ways to Boost Your Blogs on Google

Thinking about doing some content marketing for your business? A blog is a great place to start!...

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Buyer personas are egregiously overlooked in just about every aspect of digital marketing. We...

Marketing Lessons Learned from the Best (and the Worst)

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or...

Website Design Trends for 2021

Websites are important. We know that. When your prospective customers are looking for a...

How to Optimize Your LinkedIn Profile to Crush Your Sales Goals

If your LinkedIn profile still reads like a resume, well, you’re doing it

wrong. At least...

Reputation Management 101

You’ve heard the term slung around, but what does it mean? And more importantly, what does it...

Do You Know the Difference Between Marketing and Advertising?

Marketing can make a big difference in the amount of business coming your way. A successful...