Is Your Website Having a Midlife Crisis?
How Often Should You Update Your Website?
Free Marketing Advice from The DofM
Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?
Should You Hire a Marketing Team In-house or Outsource?
Many business owners struggle with this question at one time or another. As a business grows and...
Marketing Your Business In Your Local Community
Consumers choose small or local businesses for the personalized experience that they receive...
Why Marketing and Sales Should Be Like a Reese’s Peanut Butter Cup
Marketing and sales rely on each other to make a business thrive. Yet often, we see companies in...
Public Relations on Social Media - Dealing With Crankypants
Odds are that you know one. If you're a business owner and you've been active on social media for a...
Metcalfe's Law and Its Correlation to Social Media
For those of you who aren't familiar with it, Metcalfe's Law states that "the effect of a ...
Fishing for Leads: Creating Conversions Through Online Messaging Efforts
Many businesses know that forward-facing messaging is key for potential clients and customers if...
What Is This Internet Wizardry? (An Explanation of SEO)
For any online business looking to drive traffic to its website, hitting all the right notes for...
QR Codes Are Back…Whether You Like Them or Not
Did you know that QR codes have been around for nearly 30 years? In fact, they were developed in...
Social Media Housekeeping
Spring break, summer vacation — you're stuck at home for a while with kids of all ages. Everyone is...
Legal Liability and Online Reviews
Several years ago, I received an email from Yelp! notifying me that I would no longer be able to...
Engage: 5 Ways to Use Video
It is easy to create a generic video about your company and post it on your YouTube page, but there...
Demystifying the Dark Web
Terms like "the dark web" are designed to scare you.