Free Marketing Advice from The DofM

Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?

Fishing for Leads: Creating Conversions Through Online Messaging Efforts

Many businesses know that forward-facing messaging is key for potential clients and customers if you have an online business. However, with every company promoting itself, there comes a call-to-action, or CTA, to “buy this” or “click here.” If your messaging isn’t on-point, you may miss out on optimizing engagement from viewers and creating a more significant opportunity for bringing new customers to your business.

What Is This Internet Wizardry? (An Explanation of SEO)

For any online business looking to drive traffic to its website, hitting all the right notes for...

QR Codes Are Back…Whether You Like Them or Not

Did you know that QR codes have been around for nearly 30 years? In fact, they were developed in...

Social Media Housekeeping

Spring break, summer vacation — you're stuck at home for a while with kids of all ages.  Everyone...

Legal Liability and Online Reviews

Several years ago, I received an email from Yelp! notifying me that I would no longer be able to...

Engage: 5 Ways to Use Video

It is easy to create a generic video about your company and post it on your YouTube page, but there...

Demystifying the Dark Web

Terms like "the dark web" are designed to scare you. 

Can Bad Grammar Cost You Business?

If you write a blog or manage social media platforms, then you probably spend quite a bit of time...

Post-COVID Event Marketing Tips

You may still have apprehension about mask mandates being lifted across the country, or you may be...

Content Syndication: What It Is and How It Can Help

If you've searched online endlessly for the answer to what the heck content syndication is and what...

What is Website UI/UX and Why Does It Matter?

Website UI and website UX refer to both the visual elements of a website and the user's experience...

10 Tips for Improving PPC Ad Conversion

Pay-per-click (PPC) advertisements are online ads that prompt users to click on them, which then...

How To Run an Email A/B Test

We all know that email marketing is an important strategy to include in your marketing plans. And...

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