Free Marketing Advice from The DofM

Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?

4 Top Reasons Your Website Needs a Blog

When you think of a blog, your mind probably goes to those trendy fashion or food pages that don’t hold very much substance. But we’re not talking recipes or lifestyle hacks. Blogs are essential for business websites, across industries. To put it into perspective, half of the top 200 Fortune 500 companies had a corporate blog in 2018, and that number is only growing. And with over 4 billion people worldwide currently connected to the internet...

Building Backlinks is a Dirty Job, But You Gotta Do It

Search Engine Optimization (SEO) is hard. There, we said it. There is no magic bullet for ensuring...

The One Where The DofM Found Teachable Moments in the Friends Reunion Special

Friends, the half-hour sitcom about the time in your life when your friends are your family, aired...

Patience, Young Grasshopper. Content Marketing is Worth the Wait.

You’ve seen the influencer videos, read the articles, and listened to the podcasts. You know...

Think You Can’t Use Instagram Stories for Business? Think Again.

In some circles posting more than one Instagram post a day is considered a faux pas. Enter...

Cool Logo, Bro. But What’s Your Brand?

When you think about your brand, what’s the first thing that comes to mind? Is it your logo?...

Skip the Fluff: 5 Email Marketing Metrics That Matter

You know email marketing is important (if you didn’t, you wouldn’t be here.) Year after year all...

How to Narrow Down Your Target Audience

“Who is your target market?” 

You’d be surprised how many business owners can’t answer that...

What the Heck is a For You Page? TikTok Demystified.

One of the most challenging (and fun) parts of marketing is that things are always changing....

What in the Actual F**** is Content Marketing?

If you’ve asked yourself some version of this question in the past, you are not alone, my friend....

5 Ways to Boost Your Blogs on Google

Thinking about doing some content marketing for your business? A blog is a great place to start!...

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Buyer personas are egregiously overlooked in just about every aspect of digital marketing. We get...

Marketing Lessons Learned from the Best (and the Worst)

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take),...

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