Free Marketing Advice from The DofM

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Legal Liability and Online Reviews

Several years ago, I received an email from Yelp! notifying me that I would no longer be able to Follow people anonymously on their site and pointing me to https://www.yelp.com/follow, where I was asked to select which profiles I wanted to continue following. Under the circumstances, I found that the answer was "none of them." I had enjoyed my anonymity and wasn't thrilled to have it taken away.

Engage: 5 Ways to Use Video

It is easy to create a generic video about your company and post it on your YouTube page, but there...

Demystifying the Dark Web

Terms like "the dark web" are designed to scare you. 

Can Bad Grammar Cost You Business?

If you write a blog or manage social media platforms, then you probably spend quite a bit of time...

Post-COVID Event Marketing Tips

You may still have apprehension about mask mandates being lifted across the country, or you may be...

Content Syndication: What It Is and How It Can Help

If you've searched online endlessly for the answer to what the heck content syndication is and what...

What is Website UI/UX and Why Does It Matter?

Website UI and website UX refer to both the visual elements of a website and the user's experience...

10 Tips for Improving PPC Ad Conversion

Pay-per-click (PPC) advertisements are online ads that prompt users to click on them, which then...

How To Run an Email A/B Test

We all know that email marketing is an important strategy to include in your marketing plans. And...

The Impact of Facebook's Stock Price Fall

Facebook and its parent company, Meta, started to show a decline in stock value starting early...

How Your Social Media Content Defines Your Marketing Strategy

According to Backlinko, social media users worldwide climbed by over 13% between 2020 and 2021....

Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the...

4 Ways Email Nurture Campaigns Can Benefit Your Business

So, you’re ready to start using marketing automation to streamline your efforts and expand the...

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