Posts about Social Media

Should You Hire a Marketing Team In-house or Outsource?

Many business owners struggle with this question at one time or another. As a business grows and expands, it is tempting to consider building an in-house marketing team. It might seem like a logical move at first because an in-house team will quite likely know the company’s culture, values, and products or services better than an outside source. But is that all there is to it? Let’s take a deeper look at the three Es: Expense, Expertise, and...

Metcalfe's Law and Its Correlation to Social Media

For those of you who aren't familiar with it, Metcalfe's Law states that "the effect of a ...

QR Codes Are Back…Whether You Like Them or Not

Did you know that QR codes have been around for nearly 30 years? In fact, they were developed in...

Social Media Housekeeping

Spring break, summer vacation — you're stuck at home for a while with kids of all ages.  Everyone...

The Impact of Facebook's Stock Price Fall

Facebook and its parent company, Meta, started to show a decline in stock value starting early...

How Your Social Media Content Defines Your Marketing Strategy

According to Backlinko, social media users worldwide climbed by over 13% between 2020 and 2021....

6 Tips for Increasing Social Media Engagement

If you’ve ever talked to a marketer, we’ve probably brought up the word “engagement.” Now we know...

What is Influencer Marketing?

 

Google Ads vs. Social Media Ads: Where Should You Spend Your Dollars?

The days of scoring truckloads of traffic using organic content alone are long gone. No matter how...

How To Optimize Video Content for Each Social Platform

It’s no secret that video is big. And by big, we mean YouTube is the second largest search...

3 Major Social Media Metrics You Should be Tracking

So, you’ve set up social media profiles for your business, started posting, and you may even have...

Are You Sure You’re On All the Right Social Media Channels?

When you’re trying to build brand awareness and trust with your target audience, it’s crucial to...

The One Where The DofM Found Teachable Moments in the Friends Reunion Special

Friends, the half-hour sitcom about the time in your life when your friends are your family, aired...

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