Facebook and its parent company, Meta, started to show a decline in stock value starting early February 2022. This is important for marketing professionals to acknowledge, as social media is a major aspect of marketing, advertising and interacting with a company's consumer base. Learning more about this drop in valuation can help you understand how you might manage a business' social media accounts, and in which platforms you invest time and...
According to Backlinko, social media users worldwide climbed by over 13% between 2020 and 2021....
If you’ve ever talked to a marketer, we’ve probably brought up the word “engagement.” Now we know...
The days of scoring truckloads of traffic using organic content alone are long gone. No matter how...
It’s no secret that video is big. And by big, we mean YouTube is the second largest search...
So, you’ve set up social media profiles for your business, started posting, and you may even have...
When you’re trying to build brand awareness and trust with your target audience, it’s crucial to...
Friends, the half-hour sitcom about the time in your life when your friends are your family, aired...
In some circles posting more than one Instagram post a day is considered a faux pas. Enter...
One of the most challenging (and fun) parts of marketing is that things are always changing....
If your LinkedIn profile still reads like a resume, well, you’re doing it
wrong. At least if...
Business owners and managers might look at national campaigns that go viral and think, “Gee, how...
