Posts about Marketing Strategy (2)

5 Questions to Ask Your Marketing Team to Ensure Business Alignment

As the world - and business in particular - increasingly moves online, marketing departments and agencies that have long worked behind the scenes are being thrust into the spotlight. Most of us are thrilled to be rescued from our island and brought into strategic business decisions and to have the attention of leadership across departments within our organizations. But, of course, there are always some growing pains where there is a shift in...

Is an Online Reputation Management System Right For You?

In today’s digital world, reputation management should be a key focus within your digital...

The Science of Standing Out: 7 Questions to Ask About Your Business

Marketing is full of ideas, some good, some bad. The whole goal of marketing is to get your...

The One Where The DofM Found Teachable Moments in the Friends Reunion Special

Friends, the half-hour sitcom about the time in your life when your friends are your family, aired...

How to Narrow Down Your Target Audience

“Who is your target market?” 

You’d be surprised how many business owners can’t answer that...

What in the Actual F**** is Content Marketing?

If you’ve asked yourself some version of this question in the past, you are not alone, my friend....

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Buyer personas are egregiously overlooked in just about every aspect of digital marketing. We get...

Marketing Lessons Learned from the Best (and the Worst)

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take),...

How to Optimize Your LinkedIn Profile to Crush Your Sales Goals

If your LinkedIn profile still reads like a resume, well, you’re doing it

wrong. At least if...

Do You Know the Difference Between Marketing and Advertising?

Marketing can make a big difference in the amount of business coming your way. A successful...

5 Signs You’re Too Busy for Marketing (and What To Do About It)

Business owners are busy. You have to wear all the hats and sometimes, marketing is an...

Managing Your Time So You Can Manage Your Marketing

Managing marketing and a business is not easy. We often meet people who just can’t get to it all —...

3 Things to Discuss with Your Raleigh Marketing Agency in the New Year

Finally, it’s 2021. Your business may have struggled in 2020, and that’s to be expected. But as we...

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