Posts about Marketing Strategy

Metcalfe's Law and Its Correlation to Social Media

For those of you who aren't familiar with it, Metcalfe's Law states that "the effect of a telecommunications network is proportional to the square of the number of connected users of the system (n2)." For example, if a network has ten nodes, its inherent value is 100 (10 x 10). In other words, if I am the only person in the world who owns a telephone, that telephone is essentially useless. But as more and more people purchase telephones, the...

Fishing for Leads: Creating Conversions Through Online Messaging Efforts

Many businesses know that forward-facing messaging is key for potential clients and customers if...

QR Codes Are Back…Whether You Like Them or Not

Did you know that QR codes have been around for nearly 30 years? In fact, they were developed in...

Content Syndication: What It Is and How It Can Help

If you've searched online endlessly for the answer to what the heck content syndication is and what...

10 Tips for Improving PPC Ad Conversion

Pay-per-click (PPC) advertisements are online ads that prompt users to click on them, which then...

How To Run an Email A/B Test

We all know that email marketing is an important strategy to include in your marketing plans. And...

The Impact of Facebook's Stock Price Fall

Facebook and its parent company, Meta, started to show a decline in stock value starting early...

How Your Social Media Content Defines Your Marketing Strategy

According to Backlinko, social media users worldwide climbed by over 13% between 2020 and 2021....

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...

Marketing Automation: The Basics

Marketing is not an all-or-nothing proposition. Just because you don’t have a team of experts...

How Is Voice Search Changing SEO?

As if Google doesn’t change its algorithms enough to keep search marketers on their toes already,...

Google Ads vs. Social Media Ads: Where Should You Spend Your Dollars?

The days of scoring truckloads of traffic using organic content alone are long gone. No matter how...

You Learn Something New Every Day: Fun Facts We Now Know Thanks to Our Incredible Clients

There are many things we love about marketing, but one of the best parts of our job is getting...

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