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When you think of a blog, your mind probably goes to those trendy fashion or food pages that don’t hold very much substance. But we’re not talking recipes or lifestyle hacks. Blogs are essential for business websites, across industries. To put it into perspective, half of the top 200 Fortune 500 companies had a corporate blog in 2018, and that number is only growing. And with over 4 billion people worldwide currently connected to the internet (and using blogs to make buying decisions) there has never been a better time to start one.
Not convinced? Let’s review a few reasons why your business website needs a blog.
Content, Content, Content!
Writing blog posts is the easiest way to create content for your website. Content marketing has been around for ages and it isn’t going away anytime soon. Content is king (for many reasons) and a blog allows you not only to own content on your website, but also to cross-promote on social platforms. Once you create posts and add them to your website’s blog, you can share the link to that post on any relevant social media platforms, driving traffic to your site. The more widely you promote your content, the more traffic, credibility, and search power you drive to your website.
Credibility and Expert Status
A quick glance at your web pages might give someone the confidence they need to choose to do business with you, but it might not. A corporate blog gives your site credibility, and you can display your expertise and knowledge in regards to your industry. Consumers make the majority of their buying decisions before ever reaching out to the company for assistance, so you can think of your blog like an extension of your sales team.
Increase SEO Performance and Traffic
As long as you are strategically optimizing your blog content, it can be a crucial tool for getting your website to rank on Google. Meaning, the more posts you write optimized for relevant search terms, the more your website will show up on Google when people search for a related term. And in turn, your website traffic will increase. Many blog topics, like the one you’re reading now, are answering a question. For the greatest impact on search (and for your readers) you’ll want to be sure you’re answering questions that are being asked by your target audience. You can find that information out by paying attention to customers and clients commonly asked questions, or using an online tool. Need help with the online part? We’ve got you covered.
Humanizing Your Brand and Showcasing Your Personality
Sure, you can show personality on your website by adding in personal photos and quirky text, but your website pages should be focused and informational. That isn’t to say you shouldn’t have a place on your website to let your brand’s personality shine. Your blog can hold several different kinds of posts such as industry or company news, how-to’s, infographics, interviews, guest posts, podcast show notes, and more. Posts can be as long as you need, so you can really show the voice of your brand and incorporate the writing styles you like. And blogs are the best way to show there are humans behind the brand.
Still not convinced your website needs a blog? Talk to us.