Posts about All Posts

5 Questions to Ask Your Marketing Team to Ensure Business Alignment

As the world - and business in particular - increasingly moves online, marketing departments and agencies that have long worked behind the scenes are being thrust into the spotlight. Most of us are thrilled to be rescued from our island and brought into strategic business decisions and to have the attention of leadership across departments within our organizations. But, of course, there are always some growing pains where there is a shift in...

Instagram Influencer Marketing Explained

I had a training call with an Instagram Influencer yesterday. This young entrepreneur had...

Local Television Spots Produce Results

At first glance, it might seem that purchasing a local television spot is an expensive venture for...

Print is Not Dead. Long Live Print!

Once upon a time, long long ago, a caveman scratched a message on a stone wall. And just like...

Is Your Website Having a Midlife Crisis?

How Often Should You Update Your Website? 

Should You Hire a Marketing Team In-house or Outsource?

Many business owners struggle with this question at one time or another. As a business grows and...

Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the...

4 Ways Email Nurture Campaigns Can Benefit Your Business

So, you’re ready to start using marketing automation to streamline your efforts and expand the...

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...

How to Build Your Email Marketing List

Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...

6 Effective Ways to Build Links Through Infographics

Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...

How to Build an Effective Landing Page

In a world where content reigns supreme, there is a lot of advice circulating about how to use...

7 Gift Ideas for the Marketer on Your List

It’s that time of year again! You know, the one where you procrastinated your shopping and realize...

Want free marketing advice delivered right to your inbox?