Posts about All Posts (4)

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Buyer personas are egregiously overlooked in just about every aspect of digital marketing. We get it, your busy. But you shouldn’t be too busy to take a closer look at who you’re marketing to. After all, if you don’t how who you’re marketing to, how on earth could you know what to say? (Seriously, if you have a magic bullet that can get us out of all this research, please share.) It would be a shame to put time and effort into a marketing...

Marketing Lessons Learned from the Best (and the Worst)

Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take),...

Website Design Trends for 2021

Websites are important. We know that. When your prospective customers are looking for a solution,...

How to Optimize Your LinkedIn Profile to Crush Your Sales Goals

If your LinkedIn profile still reads like a resume, well, you’re doing it

wrong. At least if...

Reputation Management 101

You’ve heard the term slung around, but what does it mean? And more importantly, what does it have...

Do You Know the Difference Between Marketing and Advertising?

Marketing can make a big difference in the amount of business coming your way. A successful...

How To Make YouTube a Part of Your Video Marketing Strategy

When YouTube began in early 2005, it was a platform for amateur video-makers to share whatever...

Why You Need to Add Video to Your Marketing Strategy (Like…Now)

We hate to break it to you, but if you aren’t already using video as part of your digital...

What Is Google My Business, Exactly?

Google My Business, or GMB, is an essential part of your online presence and search engine...

5 Signs You’re Too Busy for Marketing (and What To Do About It)

Business owners are busy. You have to wear all the hats and sometimes, marketing is an...

Managing Your Time So You Can Manage Your Marketing

Managing marketing and a business is not easy. We often meet people who just can’t get to it all —...

3 Things to Discuss with Your Raleigh Marketing Agency in the New Year

Finally, it’s 2021. Your business may have struggled in 2020, and that’s to be expected. But as we...

Using Email Automation to Improve Your Business and Get Reviews

Today’s post is a guest entry from AMZScout Amazon Expert Team, a software company that helps...

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