Skip the Fluff: 5 Email Marketing Metrics That Matter
You know email marketing is important (if you didn’t, you wouldn’t be here.) Year after year all the major marketing gurus throw around impressive-looking numbers in trend reports. Numbers like:
Free Marketing Advice from The DofM
Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?
How to Narrow Down Your Target Audience
“Who is your target market?”
You’d be surprised how many business owners can’t answer that...
What the Heck is a For You Page? TikTok Demystified.
One of the most challenging (and fun) parts of marketing is that things are always changing....
What in the Actual F**** is Content Marketing?
If you’ve asked yourself some version of this question in the past, you are not alone, my friend....
5 Ways to Boost Your Blogs on Google
Thinking about doing some content marketing for your business? A blog is a great place to start!...
B2B Targeting: How to Use Buyer Personas to Build Trust With Business
Buyer personas are egregiously overlooked in just about every aspect of digital marketing. We get...
Marketing Lessons Learned from the Best (and the Worst)
Here at the DofM, we’ve seen about a million marketing initiatives over the years (give or take),...
Website Design Trends for 2021
Websites are important. We know that. When your prospective customers are looking for a solution,...
How to Optimize Your LinkedIn Profile to Crush Your Sales Goals
If your LinkedIn profile still reads like a resume, well, you’re doing it
wrong. At least if...
Reputation Management 101
You’ve heard the term slung around, but what does it mean? And more importantly, what does it have...
Do You Know the Difference Between Marketing and Advertising?
Marketing can make a big difference in the amount of business coming your way. A successful...
How To Make YouTube a Part of Your Video Marketing Strategy
When YouTube began in early 2005, it was a platform for amateur video-makers to share whatever...
Why You Need to Add Video to Your Marketing Strategy (Like…Now)
We hate to break it to you, but if you aren’t already using video as part of your digital...