Cool Logo, Bro. But What’s Your Brand?
When you think about your brand, what’s the first thing that comes to mind? Is it your logo? Your colors? Your consistent and recognizable design style?
Nope, nope, and nope. Your branding elements are just the tip of the iceberg – or they should be. If your brand strategy stops at your logo then you don’t have a brand strategy at all. Branding is actually the process of defining your company’s identity, establishing authenticity with your...