George Wallace

Why Marketing and Sales Should Be Like a Reese’s Peanut Butter Cup

Marketing and sales rely on each other to make a business thrive. Yet often, we see companies in which the marketing and sales teams eye each other with suspicion. When we help a company with marketing, some sales teams feel concerned about their jobs or confused about our role. Understanding marketing strategy versus sales strategy can display a symbiotic relationship between the two, creating opportunities to create leads and make sales.

Engage: 5 Ways to Use Video

It is easy to create a generic video about your company and post it on your YouTube page, but there...

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...

6 Effective Ways to Build Links Through Infographics

Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...

The Science of Standing Out: 7 Questions to Ask About Your Business

Marketing is full of ideas, some good, some bad. The whole goal of marketing is to get your...

5 Signs You’re Too Busy for Marketing (and What To Do About It)

Business owners are busy. You have to wear all the hats and sometimes, marketing is an...

Managing Your Time So You Can Manage Your Marketing

Managing marketing and a business is not easy. We often meet people who just can’t get to it all —...

3 Things to Discuss with Your Raleigh Marketing Agency in the New Year

Finally, it’s 2021. Your business may have struggled in 2020, and that’s to be expected. But as we...

Using Email Automation to Improve Your Business and Get Reviews

Today’s post is a guest entry from AMZScout Amazon Expert Team, a software company that helps...

How to Create a Strategy for Your Pay-Per-Click Advertising

Pay-per-click advertising, or PPC, refers to online ads in which an advertiser pays when someone...

Happy Holidays from the DofM team!

The DofM team wishes you a happy holiday season.

5 Warning Signs for Your SEO Company

Hiring someone to help with your Search Engine Optimization (SEO) is a good idea. SEO takes time...

How to Create Your 2021 Marketing Plan in this Crazy World

Creating a marketing plan for next year sounds ridiculous. After all, we created all sorts of plans...

Want free marketing advice delivered right to your inbox?