Why Marketing and Sales Should Be Like a Reese’s Peanut Butter Cup
Marketing and sales rely on each other to make a business thrive. Yet often, we see companies in which the marketing and sales teams eye each other with suspicion. When we help a company with marketing, some sales teams feel concerned about their jobs or confused about our role. Understanding marketing strategy versus sales strategy can display a symbiotic relationship between the two, creating opportunities to create leads and make sales.