Ali Smith

Can You Afford to Advertise? Breaking Down the Cost of PPC

You’ve read or been told that you should be running PPC for your business, but you’re not sure it’s in the budget. Sounds like we’ve got another marketing mystery on our hands! While it’s true that we marketers love our acronyms, here at The DofM we’re not so big on mystery. So we’re breaking down the basics of PPC – or Pay-Per-Click – advertising as well as what goes into pricing so you’re prepared to have a conversation about whether it’s...

Are You Sure You’re On All the Right Social Media Channels?

When you’re trying to build brand awareness and trust with your target audience, it’s crucial to...

Building Backlinks is a Dirty Job, But You Gotta Do It

Search Engine Optimization (SEO) is hard. There, we said it. There is no magic bullet for ensuring...

Patience, Young Grasshopper. Content Marketing is Worth the Wait.

You’ve seen the influencer videos, read the articles, and listened to the podcasts. You know...

Cool Logo, Bro. But What’s Your Brand?

When you think about your brand, what’s the first thing that comes to mind? Is it your logo?...

How to Narrow Down Your Target Audience

“Who is your target market?” 

You’d be surprised how many business owners can’t answer that...

What in the Actual F**** is Content Marketing?

If you’ve asked yourself some version of this question in the past, you are not alone, my friend....

B2B Targeting: How to Use Buyer Personas to Build Trust With Business

Buyer personas are egregiously overlooked in just about every aspect of digital marketing. We get...

How to Optimize Your LinkedIn Profile to Crush Your Sales Goals

If your LinkedIn profile still reads like a resume, well, you’re doing it

wrong. At least if...

Do You Know the Difference Between Marketing and Advertising?

Marketing can make a big difference in the amount of business coming your way. A successful...

Why You Need to Add Video to Your Marketing Strategy (Like…Now)

We hate to break it to you, but if you aren’t already using video as part of your digital...

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