Ali Smith

4 Ways Email Nurture Campaigns Can Benefit Your Business

So, you’re ready to start using marketing automation to streamline your efforts and expand the reach of your marketing campaigns. Bravo! But where to start?

An email nurture campaign is one of the most successful (and convenient) campaigns you can run using marketing automation. An email nurture campaign consists of a series of emails triggered based on a visitor or prospect’s behavior and that deliver information in a timely manner to help...

How to Build Your Email Marketing List

Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...

How to Build an Effective Landing Page

In a world where content reigns supreme, there is a lot of advice circulating about how to use...

7 Gift Ideas for the Marketer on Your List

It’s that time of year again! You know, the one where you procrastinated your shopping and realize...

Does Your Business Need a Knowledge Base?

We regularly tout the benefits of a robust content marketing strategy to help your business build...

Marketing Automation: The Basics

Marketing is not an all-or-nothing proposition. Just because you don’t have a team of experts...

How Is Voice Search Changing SEO?

As if Google doesn’t change its algorithms enough to keep search marketers on their toes already,...

Google Ads vs. Social Media Ads: Where Should You Spend Your Dollars?

The days of scoring truckloads of traffic using organic content alone are long gone. No matter how...

Apple's iOS15 Update is Changing Email Marketing...Starting Now

Welp, Apple is at it again. The fruit has been stirring up all sorts of trouble for digital...

Is an Online Reputation Management System Right For You?

In today’s digital world, reputation management should be a key focus within your digital...

5 Rules for Writing a Kick-Ass Email

How many emails do you write a day? 20? 50? If you’re anything like us, you lose track by lunch....

The Only Three Reasons You Need to Pay Attention to Graphic Design

Are you currently creating content for your business? Writing a blog? How much time do you spend...

How To Build Backlinks: A Newbie-Friendly SEO Strategy

A few weeks ago, we dove into the scintillating question on every amateur marketing and business...

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