Melissa St. John

Metcalfe's Law and Its Correlation to Social Media

For those of you who aren't familiar with it, Metcalfe's Law states that "the effect of a telecommunications network is proportional to the square of the number of connected users of the system (n2)." For example, if a network has ten nodes, its inherent value is 100 (10 x 10). In other words, if I am the only person in the world who owns a telephone, that telephone is essentially useless. But as more and more people purchase telephones, the...

Social Media Housekeeping

Spring break, summer vacation — you're stuck at home for a while with kids of all ages.  Everyone...

Legal Liability and Online Reviews

Several years ago, I received an email from Yelp! notifying me that I would no longer be able to...

Demystifying the Dark Web

Terms like "the dark web" are designed to scare you. 

Can Bad Grammar Cost You Business?

If you write a blog or manage social media platforms, then you probably spend quite a bit of time...

Post-COVID Event Marketing Tips

You may still have apprehension about mask mandates being lifted across the country, or you may be...

Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the...

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