Melissa St. John

Public Relations on Social Media - Dealing With Crankypants

Odds are that you know one. If you're a business owner and you've been active on social media for a year or more, you've probably encountered quite a few. These are the people whom I refer to professionally as "crankypants."

Metcalfe's Law and Its Correlation to Social Media

For those of you who aren't familiar with it, Metcalfe's Law states that "the effect of a ...

Social Media Housekeeping

Spring break, summer vacation — you're stuck at home for a while with kids of all ages.  Everyone...

Legal Liability and Online Reviews

Several years ago, I received an email from Yelp! notifying me that I would no longer be able to...

Demystifying the Dark Web

Terms like "the dark web" are designed to scare you. 

Can Bad Grammar Cost You Business?

If you write a blog or manage social media platforms, then you probably spend quite a bit of time...

Post-COVID Event Marketing Tips

You may still have apprehension about mask mandates being lifted across the country, or you may be...

Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the...

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