Melissa St. John

Instagram Influencer Marketing Explained

I had a training call with an Instagram Influencer yesterday. This young entrepreneur had accumulated almost 18K Followers organically, and I was dying to know his tips and tricks. Turns out, he doesn't have any. In a world filled with auto-replies, auto-DMs, repost apps and auto-shares, he has actually created his Following by DEVELOPING RELATIONSHIPS on social media. That's right folks - the unicorn of marketing, authentic engagement. And...

Public Relations on Social Media - Dealing With Crankypants

Odds are that you know one. If you're a business owner and you've been active on social media for a...

Metcalfe's Law and Its Correlation to Social Media

For those of you who aren't familiar with it, Metcalfe's Law states that "the effect of a ...

Social Media Housekeeping

Spring break, summer vacation — you're stuck at home for a while with kids of all ages. Everyone is...

Legal Liability and Online Reviews

Several years ago, I received an email from Yelp! notifying me that I would no longer be able to...

Demystifying the Dark Web

Terms like "the dark web" are designed to scare you. 

Can Bad Grammar Cost You Business?

If you write a blog or manage social media platforms, then you probably spend quite a bit of time...

Post-COVID Event Marketing Tips

You may still have apprehension about mask mandates being lifted across the country, or you may be...

Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the...

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