Posts about Brand Strategy

Should You Hire a Marketing Team In-house or Outsource?

Many business owners struggle with this question at one time or another. As a business grows and expands, it is tempting to consider building an in-house marketing team. It might seem like a logical move at first because an in-house team will quite likely know the company’s culture, values, and products or services better than an outside source. But is that all there is to it? Let’s take a deeper look at the three Es: Expense, Expertise, and...

Fishing for Leads: Creating Conversions Through Online Messaging Efforts

Many businesses know that forward-facing messaging is key for potential clients and customers if...

QR Codes Are Back…Whether You Like Them or Not

Did you know that QR codes have been around for nearly 30 years? In fact, they were developed in...

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...

What is Influencer Marketing?

 

The Science of Standing Out: 7 Questions to Ask About Your Business

Marketing is full of ideas, some good, some bad. The whole goal of marketing is to get your...

Time to Rebrand? Here's How You Know.

Rebranding sounds like a big and scary word. For some, it can seem like a huge undertaking. Your...

The One Where The DofM Found Teachable Moments in the Friends Reunion Special

Friends, the half-hour sitcom about the time in your life when your friends are your family, aired...

Cool Logo, Bro. But What’s Your Brand?

When you think about your brand, what’s the first thing that comes to mind? Is it your logo?...

How to Create Your 2021 Marketing Plan in this Crazy World

Creating a marketing plan for next year sounds ridiculous. After all, we created all sorts of plans...

The Ways Dental Marketing Has Changed

2020 has been a year of extreme changes in the way we live, communicate, and interact, and...

How to Branch Out from Social Media Marketing

As relevant as social media marketing is today, it is a relatively new strategy in the grand scheme...

7 Tips For (Safely) Growing Your Online Business

Today’s post is a guest entry by Kayleigh Alexandra. Kayleigh is a writer for Micro Startups, your...

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