Posts about Brand Strategy

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands handle them in such a way that they end up being better for it. If you can think quickly and creatively, it is possible to turn an adverse PR event into a favorable situation for your company. It’s all about addressing the issue quickly and with the correct approach to spin a negative into a positive.

Here are some strategies and examples on how...

What is Influencer Marketing?

The Science of Standing Out: 7 Questions to Ask About Your Business

Marketing is full of ideas, some good, some bad. The whole goal of marketing is to get your...

Time to Rebrand? Here's How You Know.

Rebranding sounds like a big and scary word. For some, it can seem like a huge undertaking. Your...

The One Where The DofM Found Teachable Moments in the Friends Reunion Special

Friends, the half-hour sitcom about the time in your life when your friends are your family, aired...

Cool Logo, Bro. But What’s Your Brand?

When you think about your brand, what’s the first thing that comes to mind? Is it your logo?...

How to Create Your 2021 Marketing Plan in this Crazy World

Creating a marketing plan for next year sounds ridiculous. After all, we created all sorts of plans...

The Ways Dental Marketing Has Changed

2020 has been a year of extreme changes in the way we live, communicate, and interact, and...

How to Branch Out from Social Media Marketing

As relevant as social media marketing is today, it is a relatively new strategy in the grand scheme...

7 Tips For (Safely) Growing Your Online Business

Today’s post is a guest entry by Kayleigh Alexandra. Kayleigh is a writer for Micro Startups, your...

Building and Maintaining a Strong Brand

Building a strong brand is vital to selling any product or service. The goal is for your customers...

How to “Madison and Vine” Your Raleigh Business for Successful Marketing

Advertainment has been around for a while. After all, as marketers, our goal is often to get...

What Type of Marketing Reaches New Clients the Most?

This is a trick question, but let’s write a post about it. The answer: It depends.

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