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Love Your Haters: Responding to Online Reviews

Online comments and reviews allow consumers to educate other consumers and to give feedback to the establishments they frequent. We like to think that most consumers give this feedback to help the establishments improve, but occasionally there are folks out there who just want to vent their anger and frustration in a public forum

4 Ways Email Nurture Campaigns Can Benefit Your Business

So, you’re ready to start using marketing automation to streamline your efforts and expand the...

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands...

How to Build Your Email Marketing List

Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...

6 Effective Ways to Build Links Through Infographics

Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...

How to Build an Effective Landing Page

In a world where content reigns supreme, there is a lot of advice circulating about how to use...

7 Gift Ideas for the Marketer on Your List

It’s that time of year again! You know, the one where you procrastinated your shopping and realize...

Helpful Marketing Terms to Know

Marketers throw around a lot of jargon, terms, and abbreviations that they’ve learned during their...

6 Tips for Increasing Social Media Engagement

If you’ve ever talked to a marketer, we’ve probably brought up the word “engagement.” Now we know...

How Is Voice Search Changing SEO?

As if Google doesn’t change its algorithms enough to keep search marketers on their toes already,...

What is Influencer Marketing?

 

The Do’s and Don’ts of Content Marketing

Content marketing can be defined as marketing that involves creating and sharing content such as...

Apple's iOS15 Update is Changing Email Marketing...Starting Now

Welp, Apple is at it again. The fruit has been stirring up all sorts of trouble for digital...

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