Free Marketing Advice from The DofM

Marketing your business means increased brand awareness, lead generation, and revenue. So that must mean that free marketing advice means free money?

Disaster or Opportunity? How to Transform a PR Fail into a Win

Public relations (PR) disasters are trouble for any brand that runs into them. However, some brands handle them in such a way that they end up being better for it. If you can think quickly and creatively, it is possible to turn an adverse PR event into a favorable situation for your company. It’s all about addressing the issue quickly and with the correct approach to spin a negative into a positive.

Here are some strategies and examples on how...

YouTube and Google: An SEO Match Made in Digital Marketing Heaven

Getting your business noticed online can be challenging. These days, it’s not uncommon to find...

How to Build Your Email Marketing List

Despite what the click baiters are saying ("email is dead!", "content is dead!") email marketing...

6 Effective Ways to Build Links Through Infographics

Originally drafted by Vincent Hill, maintained and updated by The DofM. Vincent Hill is a writer...

How to Build an Effective Landing Page

In a world where content reigns supreme, there is a lot of advice circulating about how to use...

7 Gift Ideas for the Marketer on Your List

It’s that time of year again! You know, the one where you procrastinated your shopping and realize...

Does Your Business Need a Knowledge Base?

We regularly tout the benefits of a robust content marketing strategy to help your business build...

Helpful Marketing Terms to Know

Marketers throw around a lot of jargon, terms, and abbreviations that they’ve learned during their...

Marketing Automation: The Basics

Marketing is not an all-or-nothing proposition. Just because you don’t have a team of experts...

6 Tips for Increasing Social Media Engagement

If you’ve ever talked to a marketer, we’ve probably brought up the word “engagement.” Now we know...

How Is Voice Search Changing SEO?

As if Google doesn’t change its algorithms enough to keep search marketers on their toes already,...

What is Influencer Marketing?

 

Google Ads vs. Social Media Ads: Where Should You Spend Your Dollars?

The days of scoring truckloads of traffic using organic content alone are long gone. No matter how...

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